Full Idea
Whenever a philosophical theory seems intuitive to us, it is primarily because it is based on metaphors that are deeply embedded in our cognitive unconscious and are widely shared within a culture.
Gist of Idea
Theories seem intuitive because they are based on metaphors embedded in a culture
Source
G Lakoff / M Johnson (Philosophy in the Flesh [1999], 24)
A Reaction
I think they overemphasise the role of metaphor (rather than mere connections), but there is obviously some truth here. But when I assess my intuitions about a theory I assess the world, as well as my internal inclinations.
Book Reference
Lakoff,G/Johnson,M: 'Philosophy in the Flesh' [Basic Books 1999], p.541