Full Idea
The metaphors for 'argument' (journey, container, building) reveal the following aspects: content, progress, structure, strength, basicness, obviousness, directness, clarity.
Gist of Idea
Argument seen as journey, container or building reveals eight different aspects of it
Source
G Lakoff / M Johnson (Metaphors We Live By [1980], 17)
A Reaction
A nice illustration of their main thesis - that metaphor has an epistemological role, and is not mere linguistic decoration.
Book Reference
Lakoff,G/Johnson,M: 'Metaphors We Live By' [Chicago 2003], p.98